The Originals
A thirteen episode series available on Camel.com that celebrates fresh perspectives and the art of evolution.
Case Study
Combustible Tobacco Brands
Although tobacco brands aren’t allowed to do traditional advertising they still have extensive advertising programs — comprehensive websites with in-depth video content, promotions and sweepstakes, direct mail, events, and email and SMS marketing.
Philip Morris: Marlboro Virginia Slims
Agency: Leo Burnett, Chicago, IL
R.J. Reynolds: Camel, Natural American Spirit, Lucky Strike
Agency: Annex, Havas, Chicago, IL