Job Rolling Papers

Made to Create

Since 1838, JOB has crafted the finest, French-milled rolling papers on earth. Once a cultural icon, known globally for their Art Nouveau style, the brand has dimmed dramatically since the 1990s. But, in 2020 we launched “Made to Create”. A brand overhaul focused on their 200-year history, modernized for our new world and the exploding cannabis industry.

The One Show, Merit, Interactive & Online.

Agency: Havas, Chicago, IL
Client: Republic Tobacco